RESUME

 
Professional ​
Profile

An energetic, creative and entrepreneurial Global Marketing and Communications Director with a progressive international career spanning over 20 years, building and leading cross-functional matrix teams to successfully deliver high-quality B2B marketing and communications solutions. 

 

Recognised for a consistent track record in delivering multi-channel marketing and communications strategies using a blend of digital and traditional channels, whilst additionally being able to enhance customer awareness for leading global brands through designing and launching innovative marketing and branding campaigns. 

 

A brand evangelist, committed to driving positive change, maximising consumer engagement at all stages of the customer journey, increasing product visibility, developing brand strategy and developing Go-to-Market propositions to meet client, stakeholder and commercial objectives.

Areas of
Expertise
  • B2B Global Marketing

  • Marketing and Communications Strategy Management

  • Brand Strategy Development and Brand Positioning

  • Marketing Transformation and Change Management

  • Campaign and Lead Generation Management

  • Budget Management and Cost Control

  • Team Building and Cross-Functional Leadership

  • Partnership Building and Stakeholder Engagement

  • Training, Development, Coaching and Mentoring

  • Relationship Development and Management

  • Played a pivotal role in restructuring the MetrixLab global team, establishing a communications strategy, increasing employee engagement and implementing a lead generation strategy across key products resulting in a 72% increase in leads in 2018

 

  • Successfully increased website visits and enquiries by 55% and 13% respectively through utilising SEO / SEA and designing engaging content and campaigns to enhance brand awareness for MetrixLab

 

  • Pioneered the design and set up of digital and paid campaigns which became used as a model across other divisions of GfK, whilst additionally adding new countries to the Automotive client newsletter to maximise scale and reach

 

  • Spearheaded and coordinated the successful launch of GfK’s quarterly client magazine (Connect) and achieved significant growth of 30% in client sign ups on a global scale – circulation peaked at 56k

 

  • Championed the end to end delivery of two major re-brand projects for GfK and MetrixLab by revising the entire brand experience and enhancing internal and external branding and communications strategies as part of a leading global team

 

  • Instrumental in building and developing a new client base for Dr Harnisch Publishing in Asia, Europe and the USA and spearheaded the launch of an international beverage guide to subsequently exceed sales targets by 25%

Notable
Career
Highlights
Career
History
Global Marketing and Communications Director
MetrixLab, Rotterdam, Netherlands

​Dec 2015 - present

 

www.metrixlab.com (B2B; ranked no 13, global market research company, 2,000 employees in 14 countries, publicly listed Macromill Group)

  • Responsible for directing and coordinating the execution of a new global marketing and communications strategy whilst building, leading and developing highly skilled marketing teams for this leading global market research company

  • Conceptualised, developed and introduced a new brand identity and guidelines to drive brand awareness, internal and external communications and global marketing activities across 14 countries

  • Provided trusted and motivational leadership and training to colleagues on a global scale to ensure objectives were met whilst additionally transforming marketing delivery and team performance to improve the positioning of the company

  • Proactively developed and presented monthly ROI reports for the CEO and senior business leaders whilst additionally managing the integration of acquired companies with ownership for internal and external communications and processes

 

Global Strategic Marketing Lead - Automotive
GfK, London, UK

​Dec 2013 - Nov 2015

 

www.gfk.com (B2B; ranks no 5, global market research company, 13,000 employees in 100+ countries)

  • Oversaw and coordinated the marketing operations for the global automotive sector with ownership for developing and implementing measurable and strategic marketing plans, campaigns and activities for this leading market research company

  • Built, managed and maintained effective and collaborative relationships with key stakeholders and global industry leads to facilitate successful execution of marketing initiatives in line with stringent timelines, budgets and stakeholder expectations

  • Championed the introduction of engaging new content from automotive thought leaders which delivered an above-average increase in blog and website traffic compared to other sectors

  • Established and delivered a global PR study on the ‘Connected Car’ initiative and provided expert level support to client teams to facilitate effective communication and engagement

 

 

Associate Director of Global Marketing
GfK, London, UK

Oct 2009 - Sep 2013

 

  • Primarily accountable for developing, implementing and executing international marketing activities and operations in collaboration with the Global Head of Marketing Strategy ensuring alignment with the organisation’s global strategy

  • Conceptualised, planned and developed engaging marketing campaigns and a robust internal and external communications strategy with the aim of driving communications and marketing outcomes

  • Oversaw and coordinated the successful implementation of the global Digital Connected Consumer campaign ensuring integration of all materials across local initiatives and programmes

  • Worked in close collaboration with local marketing teams and established a local community to enhance communications and deliver consistent approaches to global marketing initiatives

  • Planned and established a global event strategy in collaboration with local teams to driving ROI and consistency of events

  • Instrumental in leading and coordinating a global re-brand project for the organisation

Early Career Summary
  • GLOBAL KEY ACCOUNT MANAGEMENT: GfK, London, UK                                               2006 – 2009

  • CONSULTANT: Human Resources International, GfK, Nuremberg, Germany               2004 – 2006

  • MARKETING MANAGER: IT Networks Computer, Nuremberg, Germany                       2003 – 2004

  • INTERNSHIP & EUROPEAN UNION PROJECT: Siemens SA, Madrid, Spain                     2002 – 2003

  • CUSTOMER SALES REPRESENTATIVE (PART TIME): Hertz Rent-a-Car, Germany            2000 – 2002

  • BUSINESS DEVELOPMENT MANAGER: Dr Harnisch Publishing, Germany                     1996 – 2000

  • AU-PAIR: Private Family, New Jersey, USA                                                                            1994 – 1996

  • PERSONAL ASSISTANT TO MANAGING DIRECTOR: IPC Europe Ltd, Germany               1992 – 1994 

Additional Experience
Founder | Business owner: YOGA Ventures, London, UK
Dec 2013 - Nov 2015

 

  • Founded and oversaw the day to day running of the business providing yoga holidays to clients to support them in developing yoga skills whilst enhancing their experience in stunning global locations

  • Managed all aspects of the business including marketing and branding, customer engagement, operations management, business planning and strategy, finance and budget management, social media presence and 3rd party management

 Academic
and Professional Certifications
  • Project Management Professional (PMP): PMI.org 2018

  • CPD Award: IDM Continuing Professional Development: 2012, 2013 & 2014

  • MRS Level 5 Advanced Certificate in Market and Social Research Practice, UK: 2007

  • Degree in Business Administration specialising in International Economics: Fachakademie fuer Wirtschaft, Germany: 2002

  • Industrial Executive Apprenticeship – Hertel (Global Tool Supplier): Chamber of Industry & Commerce, Germany: 1992

Professional Training
  • Change Management, Digital Marketing & Trends: 2016

  • Google Analytics: The IDM, UK: 2014

  • Google AdWords: SMEcube, UK: 2014

  • Content Marketing: The IDM, UK: 2012

  • Advanced Selling Techniques: CIM, UK: 2012

  • Copywriting for Web & Email: The IDM, UK: 2012

  • Digital Marketing: The IDM: 2011

  • Building Client Relationships Workshop: GfK, UK: 2009

Languages

German (native)

English (fluent, almost native)

Spanish (moderate)

French (basic)

Contact

either here or on LinkedIn

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