Marketing initiatives (extract)
Product launches
Product launches
Creating engaging materials that capture from the first touchpoint on
My motto: "Make them click to want more. Don't do the usual, go new ways."
Examples:
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Flowchart idea for Campaign Managers: 'How well do you understand your campaign performance?'
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Response from one of our Global Client Director was: "This is the best flowchart I have ever seen. Thanks Marketing!"
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Revenue target reached after 6 months
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Cartoon idea to show our shopper suite and help clients turn shopper into buyers.
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+201% more impressions on LinkedIn
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+263% more likes and shares
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+18% more gif views
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Printed version was part of client holiday gift, which resulted in new meetings for this topic
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Comparison chart: let clients decide to go traditional or digital: faster, cheaper with global reach.
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+83% more impressions on LinkedIn
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+160% more likes and shares
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+550% higher click-through rate
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Revenue target reached after 9 months
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Take a quiz: let brand and category managers see if their brand is being recommended: 'How much do you know about the influence of the bartender?'
Lead generation campaigns
Lead generation campaigns
Using core and new solutions to attract a new audience
My motto: "Understand each part of the customer journey and tap into each step."
Implemented a lead generation strategy across key products resulting in 72% increase in leads in 2018.
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'Best practices in packaging design testing' through SEA, Email campaigns, Landing pages, branded case stories, whitepapers, blog posts, solution page following the customer journey.
- 'Understand your ROI on influencer marketing' through SEA, 16sec YouTube video leading to a landing page for more content. followed up with email campaigns, whitepaper, branded case story and 'ask the expert' opportunity.
- 'Ask the expert': giving prospects the chance to ask about a key topic, e.g. advertising pre-testing, social influencers and packaging design testing.
- 'Connected car': open doors to Automotive and Technology companies by understanding what drives consumers.
- Developed a new client base for Dr Harnisch Publishing in Asia, Europe and the USA and spearheaded the launch of an international beverage guide to subsequently exceed sales targets by 25%
Global campaigns
Global campaigns
Using a 'clients first' approach to cross-sell/up-sell and enhance partnership
My motto: "Make it a great partnership. Make our clients love us."
Focusing on key countries and introducing clients and prospects to core and new/innovation solutions so they can make faster business decisions.
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Account-based marketing (ABM) to focus on key accounts to grow locally and globally
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Year review and outlook 2019: for key clients. review past year and wet their appetite for new ideas in the upcoming year (works really well)
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Industry specific materials for relevancy in Financial Services, Pharmaceutical verticals
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Events and webinars together with clients for maximum reach
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Recent client event had 60% prospects which resulted in new meetings and positive ROI
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Blog on website had +379% more impressions
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Summary video had +2,200% more views
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Email campaigns, branded case stories and social media outreach through our sales force
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Spearheaded and coordinated the successful launch of GfK’s quarterly client magazine (Connect) and achieved significant growth of 30% in client sign ups on a global scale – circulation peaked at 56k
Brand strategy
Brand strategy development
Brand refresh and positioning
My motto: "Be recognizable in everything, not just for the logo."
Examples
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Innovation and client positioning: Demonstrate MetrixLab as innovative player and what we have done together with clients.
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Championed the end to end delivery of two major re-brand projects for GfK and MetrixLab by revising the entire brand experience and enhancing internal and external branding and communications strategies as part of a leading global team.
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Engaging stakeholders and employees throughout the journey creates the perfect launch.
Digital platforms
Digital platforms
Revamping website to increase traffic and inquiries
My motto: "People buy from people. Show our colleagues and write in an engaging way."
Successfully increased website visits and inquiries by 55% and 13% respectively through SEO / SEA.
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Pioneered the design and set up of digital and paid campaigns which became used as a model across other divisions of GfK, whilst additionally adding new countries to the Automotive client newsletter to maximise scale and reach
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Designing engaging content and campaigns to enhance brand awareness and conversion for MetrixLab.
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Revised careers page became one of the most visited websites: showing our employees and why they joined. Making people the center of all we do.
Internal communi-cations
Internal communications
The power to shape a company culture
My motto: "Show colleagues from around the world and their great work."
Examples
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Restructured internal communications by continuously focusing on colleagues and our success stories from around the world.
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Increased open rate by +5%
Global Marketing team
Global Marketing team
Building efficient and powerful teams
My motto: "How can I help you make your job better?"
Restructured the global marketing team into expert areas with clear roles and responsibilities.
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Own it, Enjoy it is one of MetrixLab's values. Our team lives and breathes it, resulting into increased employee engagement.
ROI
ROI
Bringing value to the business
My motto: "Let's do more of the items that work and stop what's not working."
Proactively developed and presented monthly ROI reports for the CEO and senior business leaders.